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Vibrant Launches Contextual Video Ad Solution

May 22nd, 2012

Vibrant Media, a leader in premium contextual advertising, has launched Vibrant Lightbox Video, connecting brands and audiences in a cinematic way that is user-initiated.

Vibrant Lightbox Video brings together sight, sound, and motion for a relevant video experience that captures 100% share of voice for brands. It delivers contextually targeted ads in a brand-safe environment. Read the rest of this entry »

Zoomino Launches In-Text TV Contextual Video Solution

March 26th, 2010

Zoomino.com, Inc, a provider of in-text discovery engines, has launched In-Text TV on the Glam Apps Platform. Once you embed the code onto your website, In-Text TV offers your site visitors the opportunity to effortlessly discover informative and entertaining video clips related to any word or phrase appearing in an article or webpage.

Readers can then access the In-Text TV display by using their mouse to trigger a highlighted keyword or select any word or phrase mentioned on the page. In addition to relevant videos, the In-Text TV display includes tabs for reading a synopsis of the keyword and viewing related photos. Also, the display contains an advertising unit, providing an additional revenue stream for your website.

In-Text TV from Zoomino on Vimeo.

Zoomino is a provider of innovative discovery engines that enable websites to present related site and web content within a content page. Triggered in-text by a keyword mouseover, Zoomino helps readers explore content of interest at natural curiosity points, resulting in extended site visits and expanded advertising inventory. Zoomino’s content augmentation solutions for web publishers and advertising networks integrate seamlessly with site content and result in high levels of user engagement. Founded in 2008, Zoomino is a privately held company based in New York City. Zoomino also has an office in Guangzhou, China and operates a Chinese publisher network that includes leading news, auto, and travel sites.

In-Text TV is part of the Glam Apps Platform, developed in 2008 to link publishers to new applications. Glam Apps help publishers drive differentiation and add new features to their sites without incurring development costs, grow their traffic, and create new revenue streams through revenue-generating apps. In-Text TV will be available to Glam’s 1,400+ publisher partners.

In-Text TV includes videos from a variety of sources and new content providers are being added regularly. Zoomino’s algorithms determine relevant videos based on contextual associations, popularity, publish date, and a variety of other factors. Recommendations are refined based on user behavior.

The Glam Apps Platform can be accessed at http://apps.glam.com.

Baidu Online Video Company to Get $50 Million Investment from Providence Equity Partners

March 2nd, 2010

Baidu, Inc. (NASDAQ:BIDU) , the leading Chinese language Internet search provider, recently announced that Baidu and Providence Equity Partners (“Providence”) have signed an agreement pursuant to which Providence will invest $50 million in Baidu’s new online video company to develop an advertising supported online video business providing premium licensed content in China. Baidu will continue to maintain majority ownership in the company. The new online video company has registered http://www.qiyi.com/ as its domain name.

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, each of which represents one Class A ordinary share, are currently trading on the NASDAQ Global Select Market under the symbol “BIDU.”

Providence Equity Partners is the leading global private equity firm specializing in equity investments in media, entertainment, communications and information services companies around the world. The principals of Providence manage funds with over $22 billion in equity commitments and have invested in more than 100 companies operating in over 20 countries since the firm’s inception in 1989. Significant existing and prior investments include Bresnan Broadband Holdings, Casema, Com Hem, Digiturk, Education Management Corporation, eircom, Hulu, Idea Cellular, Kabel Deutschland, NexTag, Ono, PanAmSat, ProSiebenSat.1, Recoletos, TDC, Univision, VoiceStream Wireless, Warner Music Group, Western Wireless and Yankees Entertainment & Sports Network. Providence is headquartered in Providence, RI (USA) and has offices in New York, London, Los Angeles, Hong Kong and New Delhi. Visit http://www.provequity.com/ for more information.

blinkx Goes Green with Environmentally Friendly Video

April 24th, 2009

blinkx, the world’s largest and most advanced video search engine, has new partnerships with Gaiam, The Green Girls, and GardenGirlTV. More green and environmental video is available than ever before at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos, and share resulting advertising revenue with the partners.

Hundreds of new eco-friendly clips have been added to blinkx’s index, just in time for Earth Day. Visitors to www.blinkx.com will now have easy access to health and fitness clips from Gaiam, a provider of information, goods, and services to customers who value the environment, as well as green home, design, food and entertainment footage from The Green Girls. Users can also check out garden and lifestyle tips from Garden Girl TV, a site devoted to educating people inhabiting just about any environment about sustainable living.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 450 partners and indexed over 35 million hours of video and audio content to date.

About blinkx
blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to – and even see – the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About Gaiam
Founded in Boulder, Colorado in 1988, Gaiam is a provider of information, goods and services to customers who value the environment, a sustainable economy, healthy lifestyles, alternative healthcare and personal development.

About The Green Girls
TheGreenGirls.com is all about finding the fun in living green as well as giving inspirations in living a conscious lifestyle. We provide coverage from red carpets to the freshest green tips. Regardless, your experience will always be positive!

About GardenGirlTV
Patti Moreno, the Garden Girl, is a contributing editor to Fine Gardening’s GROW magazine, a columnist in Organic Gardening Magazine, a contributor to Farmers Almanac and the host of their public television show Farmers Almanac TV. Patti’s retail product line was named Best Retail product 2008 at the Independent Garden Center show in Chicago and Best Retail product at the New England Grows show 2009. Patti is rated the most watched Garden Host on the web by Tube Mogul, an independent third party tracking service.

Source: blinkx