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Mediabong continues to grow in size. Mediabong, based in Paris, France, is a contextual video ad network. Recently they have raised $5 million in a new round of funding so they could expand to the United States.
According to MediaPost, “The latest round of funding was led by two European funds, Entrepreneur Venture and Conegliano Venture, both of which already have active businesses in the U.S.”.
At the Collision Conference 2014, held in May 2014, Revelens debuted their web-based contextual video bookmarking platform. Revelens provides an entirely new approach to creating revenue streams–while also delivering an engaging, interactive and non-disruptive viewing experience for consumers.
For video publishers, the Revelens platform introduces a seamless way of embedding hundreds of engagement points per program view — without interruption or distraction for the viewer. For viewers, the Revelens experience allows them to simply tap or click the screen during a video to bookmark a scene to reveal products, personalities or additional information from that scene. Revelens gives viewers access to information or the ability to purchase products from their bookmarked scenes — during the program, or after they’ve finished viewing. Read the rest of this entry »
Vibrant Media, a leader in premium contextual advertising, has launched Vibrant Lightbox Video, connecting brands and audiences in a cinematic way that is user-initiated.
Vibrant Lightbox Video brings together sight, sound, and motion for a relevant video experience that captures 100% share of voice for brands. It delivers contextually targeted ads in a brand-safe environment. Read the rest of this entry »
Zoomino.com, Inc, a provider of in-text discovery engines, has launched In-Text TV on the Glam Apps Platform. Once you embed the code onto your website, In-Text TV offers your site visitors the opportunity to effortlessly discover informative and entertaining video clips related to any word or phrase appearing in an article or webpage.
Readers can then access the In-Text TV display by using their mouse to trigger a highlighted keyword or select any word or phrase mentioned on the page. In addition to relevant videos, the In-Text TV display includes tabs for reading a synopsis of the keyword and viewing related photos. Also, the display contains an advertising unit, providing an additional revenue stream for your website.
Zoomino is a provider of innovative discovery engines that enable websites to present related site and web content within a content page. Triggered in-text by a keyword mouseover, Zoomino helps readers explore content of interest at natural curiosity points, resulting in extended site visits and expanded advertising inventory. Zoomino’s content augmentation solutions for web publishers and advertising networks integrate seamlessly with site content and result in high levels of user engagement. Founded in 2008, Zoomino is a privately held company based in New York City. Zoomino also has an office in Guangzhou, China and operates a Chinese publisher network that includes leading news, auto, and travel sites.
In-Text TV is part of the Glam Apps Platform, developed in 2008 to link publishers to new applications. Glam Apps help publishers drive differentiation and add new features to their sites without incurring development costs, grow their traffic, and create new revenue streams through revenue-generating apps. In-Text TV will be available to Glam’s 1,400+ publisher partners.
In-Text TV includes videos from a variety of sources and new content providers are being added regularly. Zoomino’s algorithms determine relevant videos based on contextual associations, popularity, publish date, and a variety of other factors. Recommendations are refined based on user behavior.