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Revelens Debuts Contextual Video Bookmarking

December 27th, 2014

At the Collision Conference 2014, held in May 2014, Revelens debuted their web-based contextual video bookmarking platform. Revelens provides an entirely new approach to creating revenue streams–while also delivering an engaging, interactive and non-disruptive viewing experience for consumers.

For video publishers, the Revelens platform introduces a seamless way of embedding hundreds of engagement points per program view — without interruption or distraction for the viewer. For viewers, the Revelens experience allows them to simply tap or click the screen during a video to bookmark a scene to reveal products, personalities or additional information from that scene. Revelens gives viewers access to information or the ability to purchase products from their bookmarked scenes — during the program, or after they’ve finished viewing. Read the rest of this entry »

Vibrant Launches Contextual Video Ad Solution

May 22nd, 2012

Vibrant Media, a leader in premium contextual advertising, has launched Vibrant Lightbox Video, connecting brands and audiences in a cinematic way that is user-initiated.

Vibrant Lightbox Video brings together sight, sound, and motion for a relevant video experience that captures 100% share of voice for brands. It delivers contextually targeted ads in a brand-safe environment. Read the rest of this entry »

Zoomino Launches In-Text TV Contextual Video Solution

March 26th, 2010

Zoomino.com, Inc, a provider of in-text discovery engines, has launched In-Text TV on the Glam Apps Platform. Once you embed the code onto your website, In-Text TV offers your site visitors the opportunity to effortlessly discover informative and entertaining video clips related to any word or phrase appearing in an article or webpage.

Readers can then access the In-Text TV display by using their mouse to trigger a highlighted keyword or select any word or phrase mentioned on the page. In addition to relevant videos, the In-Text TV display includes tabs for reading a synopsis of the keyword and viewing related photos. Also, the display contains an advertising unit, providing an additional revenue stream for your website.

In-Text TV from Zoomino on Vimeo.

Zoomino is a provider of innovative discovery engines that enable websites to present related site and web content within a content page. Triggered in-text by a keyword mouseover, Zoomino helps readers explore content of interest at natural curiosity points, resulting in extended site visits and expanded advertising inventory. Zoomino’s content augmentation solutions for web publishers and advertising networks integrate seamlessly with site content and result in high levels of user engagement. Founded in 2008, Zoomino is a privately held company based in New York City. Zoomino also has an office in Guangzhou, China and operates a Chinese publisher network that includes leading news, auto, and travel sites.

In-Text TV is part of the Glam Apps Platform, developed in 2008 to link publishers to new applications. Glam Apps help publishers drive differentiation and add new features to their sites without incurring development costs, grow their traffic, and create new revenue streams through revenue-generating apps. In-Text TV will be available to Glam’s 1,400+ publisher partners.

In-Text TV includes videos from a variety of sources and new content providers are being added regularly. Zoomino’s algorithms determine relevant videos based on contextual associations, popularity, publish date, and a variety of other factors. Recommendations are refined based on user behavior.

The Glam Apps Platform can be accessed at http://apps.glam.com.

Baidu Online Video Company to Get $50 Million Investment from Providence Equity Partners

March 2nd, 2010

Baidu, Inc. (NASDAQ:BIDU) , the leading Chinese language Internet search provider, recently announced that Baidu and Providence Equity Partners (“Providence”) have signed an agreement pursuant to which Providence will invest $50 million in Baidu’s new online video company to develop an advertising supported online video business providing premium licensed content in China. Baidu will continue to maintain majority ownership in the company. The new online video company has registered http://www.qiyi.com/ as its domain name.

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, each of which represents one Class A ordinary share, are currently trading on the NASDAQ Global Select Market under the symbol “BIDU.”

Providence Equity Partners is the leading global private equity firm specializing in equity investments in media, entertainment, communications and information services companies around the world. The principals of Providence manage funds with over $22 billion in equity commitments and have invested in more than 100 companies operating in over 20 countries since the firm’s inception in 1989. Significant existing and prior investments include Bresnan Broadband Holdings, Casema, Com Hem, Digiturk, Education Management Corporation, eircom, Hulu, Idea Cellular, Kabel Deutschland, NexTag, Ono, PanAmSat, ProSiebenSat.1, Recoletos, TDC, Univision, VoiceStream Wireless, Warner Music Group, Western Wireless and Yankees Entertainment & Sports Network. Providence is headquartered in Providence, RI (USA) and has offices in New York, London, Los Angeles, Hong Kong and New Delhi. Visit http://www.provequity.com/ for more information.