Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary of The Washington Post Company (NYSE:WPO) and Brightcove, the Internet TV pioneer, today announced a corporate-wide partnership that enables WPNI to launch ad-supported Internet video channels across its website properties.

Medialink Worldwide Incorporated (NASDAQ:MDLK) , a leading provider of diversified media services for professional communicators and marketers, will use Brightcove’s Internet TV service to distribute and syndicate video for Medialink clients across the Internet.

According to Zachary Rodgers over at ClickZ, “A new video distribution model is emerging, one based on the syndication of content between producers and individual Web sites; be they blogs, commerce sites or special interest Web properties.”
Brightcove apparently is a video syndication company that has a high profile:

Among the emergent video syndication companies, Brightcove has [...]