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Vibrant Media Contextual Video Advertising Wins Media Momentum Award

April 12th, 2007

Vibrant Media, a company that provides in-text advertising solutions and as well as contextual video advertising, has been awarded 15th place out of a lot of other applicants nominated for the Media Momentum Award.

The Media Momentum Award features UK’s hottest and fastest growing digital media companies. Each year GP Bullhound, Sky Media, Barclays, Olswang and its partners, who are committed to the UK Media Industry, publish a list of the 50 fastest growing media companies. From this annual league table, the high profile judging panel selects the 5 companies with the most exceptional growth potential. The Top 50 companies in the 2007 list successfully grew their revenue base from £139m to a staggering £453m in a 2 year period.

Last year, Vibrant Media placed nineteenth. The company accelerated their growth through continued innovation and expansion of their in-text advertising offerings. Most recently, they expanded their offerings with the launch of Vibrant Video Ads in 2006, contextual video advertising.

Since its debut, Vibrant Video Ads (their contextual video ads) has attracted advertisers such as Microsoft, Apple, Warner Brothers, Daimler Chrysler and HP, and has the ability to deliver over 250 million video ads per month across the internet. These contextual video ads are highly targeted and the user controls the advertising experience. Vibrant In-Text Advertising is only delivered when a user mouse’s over a double-underlined word or phrase of interest within relevant Web content.

Vibrant Video Ads combine the targeting and measurability of contextual advertising with the brand impact of an audio/video advertising experience. Vibrant Media currently reaches over 70 million unique users worldwide per month with In-Text Advertising campaigns running across 1,600 publishers worldwide in ten different languages. Read the rest of this entry »

Ruckus Network Selects Tremor Media for Ad Serving

March 21st, 2007

Ruckus Network, Inc., the provider of the premier college-only multimedia service, has recently selected Tremor Media, a leading online video ad network and provider of the Ad-inStream platform, as their video ad serving partner.

Under the agreement, Tremor’s Ad-inStream platform will provide Ruckus with a video advertising serving solution to simplify the process of scheduling and serving pre-roll, mid-roll and post-roll video ads to the Ruckus® community. In addition, Ruckus will leverage Tremor’s global ad network, which currently serves more than 75 million unique users per month, to effectively market and monetize its video content. Read the rest of this entry »

Viacom Files Federal Copyright Infringement Complaint Against YouTube and Google

March 13th, 2007

Viacom Inc. (NYSE:VIA) (NYSE:and VIA.B) has sued YouTube and Google in U.S. District Court for the Southern District of New York for massive intentional copyright infringement of Viacom’s entertainment properties. The suit seeks more than $1 billion in damages, as well as an injunction prohibiting Google and YouTube from further copyright infringement. Read the rest of this entry »

WashingtonPost Newsweek Interactive Partners With Brightcove for Internet Video Initiative

February 27th, 2007

Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary of The Washington Post Company (NYSE:WPO) and Brightcove, the Internet TV pioneer, today announced a corporate-wide partnership that enables WPNI to launch ad-supported Internet video channels across its website properties. Read the rest of this entry »