Vibrant Media Contextual Video Advertising Wins Media Momentum Award
April 12th, 2007Vibrant Media, a company that provides in-text advertising solutions and as well as contextual video advertising, has been awarded 15th place out of a lot of other applicants nominated for the Media Momentum Award.
The Media Momentum Award features UK’s hottest and fastest growing digital media companies. Each year GP Bullhound, Sky Media, Barclays, Olswang and its partners, who are committed to the UK Media Industry, publish a list of the 50 fastest growing media companies. From this annual league table, the high profile judging panel selects the 5 companies with the most exceptional growth potential. The Top 50 companies in the 2007 list successfully grew their revenue base from £139m to a staggering £453m in a 2 year period.
Last year, Vibrant Media placed nineteenth. The company accelerated their growth through continued innovation and expansion of their in-text advertising offerings. Most recently, they expanded their offerings with the launch of Vibrant Video Ads in 2006, contextual video advertising.
Since its debut, Vibrant Video Ads (their contextual video ads) has attracted advertisers such as Microsoft, Apple, Warner Brothers, Daimler Chrysler and HP, and has the ability to deliver over 250 million video ads per month across the internet. These contextual video ads are highly targeted and the user controls the advertising experience. Vibrant In-Text Advertising is only delivered when a user mouse’s over a double-underlined word or phrase of interest within relevant Web content.
Vibrant Video Ads combine the targeting and measurability of contextual advertising with the brand impact of an audio/video advertising experience. Vibrant Media currently reaches over 70 million unique users worldwide per month with In-Text Advertising campaigns running across 1,600 publishers worldwide in ten different languages. Read the rest of this entry »
