BrightRoll (www.brightroll.com), the video ad network formerly known as PostRoller, has opened its network to the public and now any video site can begin monetizing their video traffic. BrightRoll is the first video ad network capable of filling 100% of the available inventory on partner sites and the first network to offer a self-service model for small to mid size publishers. [Read more…] about BrightRoll Video Ad Network Now Open to Publishers
According to a post by Scoble, “Allan Grinshtein, president and CEO of Immense LLC, just wrote me and announced that his company rolled out over the weekend what he believes as the first contextual video advertising on the Web”. Uh, I’ve got news for you–contextual video has been around for a while now. Just look at this post of mine about Vidsense.
And yes, this is definitely the beginning of the Contextual Video advertising age.
Adobe Systems (Nasdaq:ADBE) has acquired Serious Magic Inc.â„¢, a maker of video software and communications tools for creative professional, business, consumer, and education markets. With Serious Magic solutions such as DV Rack extending direct-to-disk recording and monitoring into the field and Visual Communicator and Vlog Itâ„¢ delivering the power of video communication to general business users and casual bloggers, the acquisition strengthens Adobe’s leadership position in video software — for both video professionals and consumers. [Read more…] about Adobe Systems Acquires Serious Magic
According to an Adage article today, Google’s YouTube deal is going to be the start of Contextual Video. This is great news, as I’ve been predicting this for a while now, and it now finally looks like it’s all coming together for Google; contextual video is in their future. Finally! [Read more…] about Google YouTube Deal to Bring Contextual Video
Google announced yesterday that they have bought Youtube for $165 billion dollars in stock. This has been called one of the most important deals in this decade, paving the way for video online in the future. (Official press release here.)
Mark Cuban has a unique perspective on the deal, saying that it is not something that GOOG should have been done; there are huge copyright issues involved, and they’d better figure out how they’re going to deal with copyright infringement or there are going to be consequences. [Read more…] about Google Buys YouTube
PodZinger (www.podzinger.com), the worldâ€™s most powerful audio and video search engine and online advertising network, announced today that it has partnered with popular radio show and podcast host and producer Leo Laporte to power search capabilities and advertising for his Web sites TWiT.tv and leo.am. With PodZingerâ€™s audio and video search, visitors can now search the archives of TWiT.tvâ€™s podcast network of nine shows and The Tech Guy in KFI radio show to uncover specific episodes and points of interest. In addition, PodZingerâ€™s opt-in advertising platform enables Laporte to deliver relevant, contextual video ads to his visitors. [Read more…] about PodZinger to Provide Search Capabilities for Popular Podcasting Network