Revolutionary online discount TV and radio advertising agency Cheap TV Spots (http://www.cheap-tv-spots.com) today dispelled rumors circulating the blogosphere that it is in talks to acquire rival Spot Runner. Says company president Ann Clark, “Cheap TV Spots already provides production and airing of local TV and radio ads, and has no need to acquire any another agency at this time.” Clark adds, “Granted, we are growing, and are pursuing new avenues to accelerate that growth.” [Read more…] about Cheap TV Spots Not in Talks to Acquire Spot Runner
Gemstar-TV Guide International, Inc. (NASDAQ: GMST), a leading media, entertainment and technology company, has announced the launch of a completely redesigned www.tvguide.com, with new and improved functionality and features. The redesigned TVGuide.com, a leading television information and entertainment destination on the Web, and the authority on on-screen entertainment, was unveiled today.
“Gemstar-TV Guide continues to revolutionize the way in which consumers access entertainment information and programming guidance across all of our media platforms,” said Rich Cusick, Gemstar-TV Guide’s senior vice president, Digital Media. “The redesigned TVGuide.com has a new user interface, best-in-class entertainment search functionality, robust community features and a mechanism to personalize the site for each of our user’s preferences. We believe that these features, in addition to the incorporation of video throughout our site, will help to firmly establish TVGuide.com as the go-to destination for consumers seeking their entertainment information via the Web.”
TVGuide.com’s redesign is based on extensive consumer research. Navigation has been streamlined and reorganized, making TVGuide.com easier to use and more interactive. Users have the ability to personalize the site experience, with quick access to favorite shows, movies and celebrities. TV Guide.com has expanded its focus on broadband, with a new media player that surfaces contextual video on every page and expanded editorial coverage of third-party online content. Finally, TVGuide.com has improved its movie coverage and now gives users the ability to buy movie tickets and DVDs. [Read more…] about Gemstar-TV Guide Launches Redesigned TVGuide.com Website with Contextual Video
“Earlier this month, Google announced that they will be working with MTV to place “Viacom video clips (MTV and other clips) on web site owner pages.” Well, I got my hands on more exclusive details on that program. Google has hand selected 150 AdSense publishers to test out the pilot. The image on the right is a static image of a portion of a video ad from MTV & Google. You can clearly see the top link goes to http://vma.mtv.com/ and the bottom link goes to the All Eyes On: Christina 1 video posted by vma.mtv.com at Google Video. You can see it live at http://www.nextpimp.com/nextel_ringtones_Rap.html.”
Go over to their report for more information about how it’s being done, who is involved, and some code samples.
According to Search Engine Roundtable:
A new thread at Search Engine Watch Forums named “The Video Void” has continued discussion. There is a lot of skepticism on if these video ads will work or not. AdWordsRep noted that he/she just passed “the URL for this thread on to the Video Ads folks.” AdWordsRep continues, “here is your chance to have your opinions/comments/irritations/suggestions regarding Video Ads heard by exactly the right folks.”
As you may recall, Google AdWords advertisers have the option of creating and running video ads through the Google AdWords program. However, keep in mind that this really isn’t true Context Video.
True contextual video is really when an application “listens” to a video and figures out what the video is about and then displays an ad based on the content of the video. Google video ads run based on the content of the web page where that video ad would appear.
Right now Google’s system can spider a web page and figure out what “that web page is about”, and we call that contextual advertising. Google’s system is not sophisticated enough (yet) to figure out what a video is about. Hopefully they’ll get there soon or purchase the technology and incorporate it into their system.
Jason Dowdell of Marketing Shift recently posted an interesting article called Video Ads Go Contextual. According to the post, “Contextual advertising company Vibrant Media now links video ads to in line text. The IntelliTXT service uses the double green underline that you are doubtlessly familiar with from blogs and news sites.”
I’ve never really liked the IntelliTXT service, as I personally think it’s rather annoying to have a double green line under some random text throughout your content. I like to use the cursor as a pointer when I read, and when I mistakenly mouseover the text and get a popup it’s rather annoying.
But, let’s discuss the technology: the technology of linking video ads to the in line text is a great setup in leading up to real contextual video. I’m surprised that Google hasn’t done anything with this yet, but maybe they just haven’t bought the technology yet. I’m sure someone must be working on or have a patent on the contextual video technology?
Google (finally) has just released their Google Video Ads for Google AdWords. In fact, this is actually the first time I remember waking up in the morning, watching my favorite morning news program and seeing the announcement that Google has introduced their video ads.
This is a great “next step” to getting closer to Contextual Video, which is here but still has yet to be introduced into officially by Google.
In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan – but we plan to roll them out to other regions shortly.
For now, the ads are going to be available in the US, Canada and Japan, and I suspect that the prices for these ads are going to skyrocket fairly quickly as the major national advertisers start to add these to their repertoire. I can definitely see the typical Super Bowl ads making it into the system, as everyone will be anxious to see the latest Super Bowl ads after they’ve been released.