BrightRoll (www.brightroll.com), the video ad network formerly known as PostRoller, has opened its network to the public and now any video site can begin monetizing their video traffic. BrightRoll is the first video ad network capable of filling 100% of the available inventory on partner sites and the first network to offer a self-service model for small to mid size publishers.
BrightRoll provides video content publishers with the ability to monetize their video inventory (regardless of the player format – WMP, Quicktime, Flash) with the best performing offers available in the video market.
BrightRoll currently offers two ad unit formats:
– Pre-roll / Mid-roll (demo)
– Post-Roll (demo)
Publishers who meet the BrightRoll requirements and quality standards can expect the benefits of partnering with BrightRoll and maximize the value of their inventory. As a result of the growing BrightRoll distribution network, size and focus BrightRoll is able to provide better marketing offers than any individual sites can find on its own.
BrightRoll was created to help advertising professionals target consumers in the online video channel. With an experienced team and proprietary technology, we ensure that your media buys are properly allocated, delivered and represented in the marketplace.
BrightRoll aggregates video advertising space across hundreds of quality publishers to create a reach that rivals that of any individual video site. For branded advertisers, the reach, targeting capabilities and scalability of our network ensures campaign performance and effective marketing spend. For direct response, the volume of the BrightRoll traffic and the BrightRoll technology guarantee significant, high quality leads.
BrightRoll is able to offer these services because of proprietary technology that leverages video context in ad delivery and optimizes the delivery of performance campaigns across the entire network. BrightRoll delivers pre-roll branded video ads and post-roll performance video, banner and text ads, across its rapidly growing network of partner sites.
“We started BrightRoll because video sites told us that there was no solution for monetizing high volume video traffic and advertisers told us they wanted to reach consumers in new, engaging ways,” said BrightRoll CEO Tod Sacerdoti. “Today, the BrightRoll network includes dozens of high volume sites and we are connecting advertisers with millions of customers on a daily basis. We are seeing the convergence of two massive markets – internet advertising and online video consumption – coupled with a shift in advertising budgets from television to the Internet. We could not be more excited by our market opportunity or our traction.”
With demand for online video advertising solutions expected to reach over $2 billion in the next two years, BrightRoll today announced that it has raised its initial Series A financing from nine angel investors and one institutional investor, True Ventures. The BrightRoll investors are: Jon Callaghan (TRUE Ventures), Jeff Clavier (Founder, SoftTechVC), Fabrice Grinda (Co-CEO, OLX & Founder, Zingy), Auren Hoffman (CEO, Rapleaf), Oliver Jung (Partner, Exxeta), Ariel Poler (Founder, TextMarks and Founder, Topica), Aydin Senkut (President, Felicis Ventures), Michael Tanne (CEO, Wink & Founder, AdForce), Colin Wiel (Chapter President, Keiretsu Forum) and Jeremy Wenokur (Former Director, Google Corporate Development).
BrightRoll will use the financing to grow its rapidly expanding video advertising network, including increasing the number of advertisers purchasing ads on the network and growing the distribution of publishers serving BrightRoll ads, and to further develop it proprietary ad serving, targeting and optimization technologies.
Publishers can sign up for an account at BrightRoll.com, get their BrightRoll ad tags and begin monetizing their sites within minutes. BrightRoll is compatible with Windows Media Player, Flash players and Quicktime. BrightRoll also announced today that the PostRoller name will no longer be used on its products, as the company now provides pre-roll, post-roll and mid-roll products in the marketplace. PostRoller.com visitors will now be directed to BrightRoll.com.
Based in San Francisco, CA, BrightRoll was founded by Tod Sacerdoti, a former executive with Plaxo and former Internet Marketing investment banker at Robertson Stephens.
BrightRoll is the leading ad network focused on connecting advertisers with high volume video traffic. BrightRoll serves video and non-video advertisements within online media players, before and after the delivery of video content. The company’s proprietary ad serving technology leverages video context and behavioral data, which allows BrightRoll to fill 100% of available ad inventory and deliver industry leading CPMs. The company is based in San Francisco, CA, and offers its service at http://www.brightroll.com.