According to an Adage article today, Google’s YouTube deal is going to be the start of Contextual Video. This is great news, as I’ve been predicting this for a while now, and it now finally looks like it’s all coming together for Google; contextual video is in their future. Finally! [Read more…] about Google YouTube Deal to Bring Contextual Video
Gemstar-TV Guide International, Inc. (NASDAQ: GMST), a leading media, entertainment and technology company, has announced the launch of a completely redesigned www.tvguide.com, with new and improved functionality and features. The redesigned TVGuide.com, a leading television information and entertainment destination on the Web, and the authority on on-screen entertainment, was unveiled today.
“Gemstar-TV Guide continues to revolutionize the way in which consumers access entertainment information and programming guidance across all of our media platforms,” said Rich Cusick, Gemstar-TV Guide’s senior vice president, Digital Media. “The redesigned TVGuide.com has a new user interface, best-in-class entertainment search functionality, robust community features and a mechanism to personalize the site for each of our user’s preferences. We believe that these features, in addition to the incorporation of video throughout our site, will help to firmly establish TVGuide.com as the go-to destination for consumers seeking their entertainment information via the Web.”
TVGuide.com’s redesign is based on extensive consumer research. Navigation has been streamlined and reorganized, making TVGuide.com easier to use and more interactive. Users have the ability to personalize the site experience, with quick access to favorite shows, movies and celebrities. TV Guide.com has expanded its focus on broadband, with a new media player that surfaces contextual video on every page and expanded editorial coverage of third-party online content. Finally, TVGuide.com has improved its movie coverage and now gives users the ability to buy movie tickets and DVDs. [Read more…] about Gemstar-TV Guide Launches Redesigned TVGuide.com Website with Contextual Video
IndustryBrains, a leader in monetizing vertical and brand-name Web sites through site-specific contextual advertising solutions and a subsidiary of Marchex, Inc. (NASDAQ: MCHX, MCHXP), today announced the launch of IBGraphics, a graphics-based contextual advertising product that opens a series of new opportunities for both advertisers and premium publishers.
IBGraphics is unique to the market in providing an auction-based cost-per-thousand-impressions (CPM) marketplace that offers advertisers the ability to purchase graphical advertisement placements from a premium roster of IndustryBrains’ partner sites, such as Business Week Online, PC World, Network World, Morningstar, WindowsITPro, and DeveloperShed.com, along with a growing base of others. The product leverages three components that have made IndustryBrains a leader in contextual pay-per-click advertising: 1) scalable and innovative technology; 2) premium branded publishers; and 3) relevant advertisers. [Read more…] about IndustryBrains Launches IBGraphics Graphics-based Contextual Advertising Marketplace