bitREC, a content recommendation platform, has introduced a contextual video search tool for VOD Video On Demand service operators. bitREC’s solution enables search within video content, improves SEO (search engine optimization) for video websites and enriches contextual content meta-data. [Read more…] about bitREC Introduces Contextual Video Search Tool
Mediabong continues to grow in size. Mediabong, based in Paris, France, is a contextual video ad network. Recently they have raised $5 million in a new round of funding so they could expand to the United States.
According to MediaPost, “The latest round of funding was led by two European funds, Entrepreneur Venture and Conegliano Venture, both of which already have active businesses in the U.S.”.
At the Collision Conference 2014, held in May 2014, Revelens debuted their web-based contextual video bookmarking platform. Revelens provides an entirely new approach to creating revenue streams–while also delivering an engaging, interactive and non-disruptive viewing experience for consumers.
For video publishers, the Revelens platform introduces a seamless way of embedding hundreds of engagement points per program view — without interruption or distraction for the viewer. For viewers, the Revelens experience allows them to simply tap or click the screen during a video to bookmark a scene to reveal products, personalities or additional information from that scene. Revelens gives viewers access to information or the ability to purchase products from their bookmarked scenes — during the program, or after they’ve finished viewing. [Read more…] about Revelens Debuts Contextual Video Bookmarking
Baidu, Inc. (NASDAQ:BIDU) , the leading Chinese language Internet search provider, recently announced that Baidu and Providence Equity Partners (“Providence”) have signed an agreement pursuant to which Providence will invest $50 million in Baidu’s new online video company to develop an advertising supported online video business providing premium licensed content in China. Baidu will continue to maintain majority ownership in the company. The new online video company has registered http://www.qiyi.com/ as its domain name.
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu’s ADSs, each of which represents one Class A ordinary share, are currently trading on the NASDAQ Global Select Market under the symbol “BIDU.”
Providence Equity Partners is the leading global private equity firm specializing in equity investments in media, entertainment, communications and information services companies around the world. The principals of Providence manage funds with over $22 billion in equity commitments and have invested in more than 100 companies operating in over 20 countries since the firm’s inception in 1989. Significant existing and prior investments include Bresnan Broadband Holdings, Casema, Com Hem, Digiturk, Education Management Corporation, eircom, Hulu, Idea Cellular, Kabel Deutschland, NexTag, Ono, PanAmSat, ProSiebenSat.1, Recoletos, TDC, Univision, VoiceStream Wireless, Warner Music Group, Western Wireless and Yankees Entertainment & Sports Network. Providence is headquartered in Providence, RI (USA) and has offices in New York, London, Los Angeles, Hong Kong and New Delhi. Visit http://www.provequity.com/ for more information.
Kenshoo and AdBrite have announced an integration between the KENSHOO SEARCH(TM) Automation Platform and AdBrite’s Comprehensive Online ad network.
This new partnership allows search engine marketers to efficiently extend their campaigns to run in non-search inventory such as display ad units.
The collaboration will enable consolidated purchasing, reporting, optimization, and de-duplication of cross media advertising with the ultimate goals of unified tracking and optimization across all media channels. This move makes online advertising easier and more effective by integrating Kenshoo’s dominant Search SEM Technologies with AdBrite’s high-reach, high-quality ad marketplace.
KENSHOO SEARCH(TM) is a 3rd generation SEM platform that focuses on Quality Management(TM). The platform encapsulates a collection of advanced SEM tools designed to work together to give campaign managers a true cross channel management and optimization system. The system does not focus on a single aspect of campaign optimization, like bid management; rather it incorporates each aspect of SEM campaigns as they interact with each other to best improve overall quality of Search Engine Marketing.
AdBrite is a leading online advertising network, reaching 85 million US users each month and serving ads on over 50,000 websites. AdBrite recently launched an Open Targeting Exchange (OTX), a new approach to ad targeting that delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms. Each time a page is viewed on an AdBrite publisher’s site, OTX scans multiple eligible targeting algorithms to determine the most relevant and valuable advertisement for the given site, user, and geography. AdBrite also recently announced an exclusive multi-year online advertising partnership with Live Nation (NYSE: LYV), the world’s largest live music company.
AdBrite is the Internet’s Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. In January 2008, AdBrite ads reached 85 million unique users in the U.S. (comScore). AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. http://www.adbrite.com/.
Kenshoo (http://www.kenshoo.com) is a provider of end-to-end search marketing automated technology for advertisers and agencies worldwide. The company’s flagship product KENSHOO SEARCH(TM) provides automated Quality Management (TM) for cross-platform search campaigns.
Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance. http://www.kenshoo.com.
Washingtonpost.Newsweek Interactive (WPNI), the online publishing subsidiary of The Washington Post Company (NYSE:WPO) and Brightcove, the Internet TV pioneer, today announced a corporate-wide partnership that enables WPNI to launch ad-supported Internet video channels across its website properties. [Read more…] about WashingtonPost Newsweek Interactive Partners With Brightcove for Internet Video Initiative