blinkx, the world’s largest video search engine, has partnered with Utarget, the leading UK online video advertising network, to put video advertising around its video content. Utarget will focus on monetising blinkx’s video inventory including ITN News and ITN Celebrity.
eMarketer currently projects the United States’ online video advertising market will grow from US$775 million this year to US$4.3 billion by 2011.
Utarget launched the UK’s first video advertising network, UtargetTV, in June 2006. It has grown the network to more than 125 sites and delivered 9.6 million video ads in August 2007 including major TV-advertiser brands such as Coke, Halifax, Shell and Smirnoff.
blinkx, named this year as one of Time magazine’s Best of the Web and a Business 2.0 Disruptor, is the world’s largest video search engine with more than 14 million hours of searchable audio-visual content and has over 200 media partnerships in place.
blinkx (London AIM: BLNX) is the world’s most comprehensive video search engine. Today, blinkx has indexed more than 14,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. More information is available at http://www.blinkx.com.
Founded in 2000, Utarget Networks is one of the UK’s leading advertising networks(*) and the market leader in online video advertising. In 2007 Utarget received investment from Foresight Partners, a leading media venture capital fund. Utarget Networks offers a unique combination of high impact advertising formats, volume audience reach and precision targeting. Its success is based on delivering consistently high performing online advertising campaigns for major brands and direct response clients.
((*)No 4 in UK: 2007 NMA Marketing Services Guide)