Contextual video is getting more press lately. Sean Carton recently wrote an article about how Contextual Video Advertising is coming soon. He talks about how advertisers have been trying to squeeze their ads at the beginning or end of a video clip–and how annoyed they viewers have been getting when those ads are actually squeezed at the beginning of a video clip. Well, I have to agree–it’s rather annoying to have to sit and watch an ad before you can see the actual content of the video. Mr. Carton, in his article, talks about Dave.TV:
A startup called DAVE.TV, whose CEO Rex Wong was the guy who created the technology that became Google’s AdSense, has launched and will soon offer contextual-based advertising for video. Although there hasn’t been a demo yet, this technology reportedly will allow ad association with keywords in the video content. Brands like Coke and Mentos could have had “Visit our site!” text links in the gazillions of “Diet Coke and Mentos explosion” videos posted on YouTube. Record labels could target advertising in the zillions of tribute videos uploaded to video-sharing sites. Heck, companies could even insert ads that countered negative videos about their products!
According to the Dave.tv website, “DAVE.TV exists for the Purpose of â€œFacilitating the Connection between Producers and Consumers of Digital Media in a way that benefits everyone.â€ Our unique Cross-Platform Digital Content Ecosystem allows for multiple devices to connect to our next-generation broadcasting network that uses Internet Protocol (IP) to deliver digital media to televisions, PCs, and other home, portable and mobile entertainment appliances and devices using broadband connectivity. ”
All I can is “wow”. Contextual video is coming, folks, and the possibilities are endless–it looks like this contextual video will be used more and more, especially as we go further into the next-generation broadcasting network that uses IP to deliver digital media.