According to Zachary Rodgers over at ClickZ, “A new video distribution model is emerging, one based on the syndication of content between producers and individual Web sites; be they blogs, commerce sites or special interest Web properties.”
Brightcove apparently is a video syndication company that has a high profile:
Among the emergent video syndication companies, Brightcove has by far the highest profile. Founded by Jeremy Allaire, the company has already partnered with content creators like The New York Times, and Publicis digital media consultancy Denuo is an investor.
Mochila launched last week with several print media partners, including Working Mother and Hachette Filipacchi Media. Content owners store video in Mochila’s system and name its price. Once affiliates sign on, advertisers can associate themselves with the specific content, or place a buy with the whole network.
According to the article, they’re looking to sign on affiliates to associate them with specific content.