Google (finally) has just released their Google Video Ads for Google AdWords. In fact, this is actually the first time I remember waking up in the morning, watching my favorite morning news program and seeing the announcement that Google has introduced their video ads.
This is a great “next step” to getting closer to Contextual Video, which is here but still has yet to be introduced into officially by Google.
In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network. At launch, video ads will be available to AdWords advertisers in the US, Canada and Japan – but we plan to roll them out to other regions shortly.
For now, the ads are going to be available in the US, Canada and Japan, and I suspect that the prices for these ads are going to skyrocket fairly quickly as the major national advertisers start to add these to their repertoire. I can definitely see the typical Super Bowl ads making it into the system, as everyone will be anxious to see the latest Super Bowl ads after they’ve been released.