“Earlier this month, Google announced that they will be working with MTV to place “Viacom video clips (MTV and other clips) on web site owner pages.” Well, I got my hands on more exclusive details on that program. Google has hand selected 150 AdSense publishers to test out the pilot. The image on the right is a static image of a portion of a video ad from MTV & Google. You can clearly see the top link goes to http://vma.mtv.com/ and the bottom link goes to the All Eyes On: Christina 1 video posted by vma.mtv.com at Google Video. You can see it live at http://www.nextpimp.com/nextel_ringtones_Rap.html.”
Go over to their report for more information about how it’s being done, who is involved, and some code samples.