According to an Adage article today, Google’s YouTube deal is going to be the start of Contextual Video. This is great news, as I’ve been predicting this for a while now, and it now finally looks like it’s all coming together for Google; contextual video is in their future. Finally!
Adage talks about a recent interview and what Marissa Mayer talked about last week:
Marissa Mayer, Google’s director-consumer products, was in New York late last week for a panel discussion at Bryant Park Grill hosted by the S.I. Newhouse School of Public Communications, and she talked with Advertising Age’s Gavin O’Malley about YouTube’s potential. Ms. Mayer, 31, has achieved near figurehead status of late, seen as one of Google’s brightest lights with a hand in every move the company makes.
With the acquisition of YouTube, Google now can enhance their video search capabilities. Right now Google is using tagging to figure out what a video is about, and with the new Contextual Video capabilities, they can use other technology to help with video search as well as contextual advertising, such as integrating it into the Google AdSense program.