HP has an interesting technical report called “Integrating Contextual Video Annotation into Media Authoring for Video Podcasting and Digital Medical Records”. In the report, they demonstrate how rich media annotation can enable two applications for video podcasting and digital medical records.
I believe that this contextual video annotation could be used in other ways in order to combine video podcasting with contextual advertising. HP is talking about digital medical records, which is helpful, but if it’s done right HP could use this for contextual advertising purposes.
Here’s the actual abstract from the paper:
Abstract: In this paper, we demonstrate how rich media annotation can enable two new applications for video podcasting and digital medical records. At WIAMIS 2004, we introduced an innovative video annotation technology called Active Shadows, that captures a virtual presence interacting with a displayed image and overlays on top of a digital image. With Active Shadows, we combine the expert opinion and presence (of a professor and doctor) with the informationally rich images (presentation slides and medical images, respectively). We identify current forms of media whose value can be enhanced through this type of annotation, and introduce a basic workflow to produce new forms of media. This paper specifically discusses two experimental media workflows, one for authoring video for portable video devices (video podcasting) and another for integrating diagnoses with medical imaging for digital patient records.
The paper talks about authoring video for portable video devices (video podcasting) and this could be used on websites when the video podcast is integrated into the website. I’d like to investigate this further, as there’s real potential here. From what I can tell this paper is from around 2004, as HP mentions that it was presented at WIAMIS 2004.