Kenshoo and AdBrite have announced an integration between the KENSHOO SEARCH(TM) Automation Platform and AdBrite’s Comprehensive Online ad network.
This new partnership allows search engine marketers to efficiently extend their campaigns to run in non-search inventory such as display ad units.
The collaboration will enable consolidated purchasing, reporting, optimization, and de-duplication of cross media advertising with the ultimate goals of unified tracking and optimization across all media channels. This move makes online advertising easier and more effective by integrating Kenshoo’s dominant Search SEM Technologies with AdBrite’s high-reach, high-quality ad marketplace.
KENSHOO SEARCH(TM) is a 3rd generation SEM platform that focuses on Quality Management(TM). The platform encapsulates a collection of advanced SEM tools designed to work together to give campaign managers a true cross channel management and optimization system. The system does not focus on a single aspect of campaign optimization, like bid management; rather it incorporates each aspect of SEM campaigns as they interact with each other to best improve overall quality of Search Engine Marketing.
AdBrite is a leading online advertising network, reaching 85 million US users each month and serving ads on over 50,000 websites. AdBrite recently launched an Open Targeting Exchange (OTX), a new approach to ad targeting that delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms. Each time a page is viewed on an AdBrite publisher’s site, OTX scans multiple eligible targeting algorithms to determine the most relevant and valuable advertisement for the given site, user, and geography. AdBrite also recently announced an exclusive multi-year online advertising partnership with Live Nation (NYSE: LYV), the world’s largest live music company.
AdBrite is the Internet’s Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. In January 2008, AdBrite ads reached 85 million unique users in the U.S. (comScore). AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. http://www.adbrite.com/.
Kenshoo (http://www.kenshoo.com) is a provider of end-to-end search marketing automated technology for advertisers and agencies worldwide. The company’s flagship product KENSHOO SEARCH(TM) provides automated Quality Management (TM) for cross-platform search campaigns.
Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance. http://www.kenshoo.com.