Medialink Worldwide Incorporated (NASDAQ:MDLK) , a leading provider of diversified media services for professional communicators and marketers, will use Brightcove’s Internet TV service to distribute and syndicate video for Medialink clients across the Internet.
Here’s more from the Medialink press release:
Medialink is a producer and distributor of short-form video and audio to broadcast and broadband media. Medialink will use the Brightcove Internet-based system to distribute informational video clips produced for corporations and organizations. The content from Medialink also provides full source disclosure and contact details for viewers to learn more about the product, service or issue profiled in the clip.
The new publishing and syndication capabilities provided by Brightcove will further enhance Medialink’s broadcast and broadband content distribution network, which was developed to meet the communications needs of major global brands and not-for-profit organizations, as well as marketers with well- defined audiences, an underserved business segment that is commonly known as the “long tail” of the Internet. The content produced by Medialink on behalf of clients is delivered via its proprietary media platform that comprises broadcast and cable television, radio, venue-based media, and online distribution such as viral and search engine marketing, podcasts and RSS feeds, and Web syndication.