Podaddies, a new startup, strives to be “the premier enabler of quality, highly measurable advertising for video publishers and the sites that host their videos…” According to their website, Podaddies provides technology and services that “empowers marketers and agencies, video publishers, and video consumers to work together successfully and profitably.”
Podaddies’ goal is to “enable new video and advertising networks in which viewers everywhere can watch channels of videos anywhere they want for free, with appropriate, targeted, contextual advertising that they can help to specify.”
GigaOM recently talked about Podaddies, saying that “their name had me reaching for the purple pill…” OM goes on to say that “They seem to be pretty high on the online video advertising market, but like we keep saying … Google (and Yahoo) are the only big winners when it comes to any form of digital advertising. Given that Google has cornered the market on sales people, we get a feeling that they might be headed for the victory lane when it comes to online video. Like Podaddies, all online video advertising start-ups will have to come to terms with those pesky sales executive issues.”
Podaddies says that if you’re a publisher, they try to make it easy for you to monetize your video:
If you want to make money from your videos, Podaddies makes it easy.
1. Upload your video.
2. Choose the video ads you want and where they go in your video.
3. Choose where you want your videos published.
And we take care of the rest.
Here’s what they say to aggregators:
If you want to enable the highest possible CPM revenue stream for your site, Podaddies is the only solution you need.
1. Run our API on videos for which you want advertising.
2. Publish those videos.
3. There is no step three – it’s that easy!
Podaddies handles everything else. We also provide complete reports and detailed metrics to you.
The people behind Podaddies been creating interactive video and web projects for the last 12 years and have spearheaded “both creative and programming on interactive marketing projects for several Fortune 500 companies.” So, it sounds like they know what they’re doing.