Ruckus Network, Inc., the provider of the premier college-only multimedia service, has recently selected Tremor Media, a leading online video ad network and provider of the Ad-inStream platform, as their video ad serving partner.
Under the agreement, Tremor’s Ad-inStream platform will provide Ruckus with a video advertising serving solution to simplify the process of scheduling and serving pre-roll, mid-roll and post-roll video ads to the Ruckus® community. In addition, Ruckus will leverage Tremor’s global ad network, which currently serves more than 75 million unique users per month, to effectively market and monetize its video content.
With Tremor’s Ad-inStream technology, Ruckus can integrate highly targeted contextual video advertising into its content library, which now consists of more than 2.7 million free, high fidelity, officially licensed, music tracks from every major label, including an expansive list of independent labels, as well as 4,500 movies and videos. Ruckus also plans to expand its video offerings and will further leverage Ad-inStream to create additional inventory for the delivery of optimized and contextual video ads to different target groups.
Tremor’s Ad-inStream technology features near real-time tracking of delivery and usage metrics and enables video ads based on multiple content formats and bit rates. The underlying technology streamlines the ad-serving deployment process by leveraging video content and ad targeting parameters from new or existing online campaigns.
About Tremor Media
Tremor Media provides advertisers with in-banner and in-stream video advertising opportunities on 400 top-tier publisher sites with a combined 75 million unique visitors per month. Tremor provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solution provides the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com/.
About Ruckus Network, Inc.
Ruckus Network, Inc. provides the premier digital entertainment network designed specifically for college students. The Ruckus experience blends college students’ top interests – friends and entertainment – to create a strong sense of community at universities across the country. Whether looking for a roommate with similar interests or someone who enjoys hip hop music as much as they do, Ruckus members are able to find friends through media and media through friends. Today, the Ruckus service is available to hundreds of thousands of U.S. college students and is quickly becoming the brand of choice for higher education institutions nationwide. For more information, please visit our corporate site at www.RuckusNetwork.com or our service at www.Ruckus.com.