Vibrant Media, the worldâ€™s leading provider of in-text advertising, and a premier provider of contextual video advertising, has hired executives to manage international expansion efforts as well as their growing focus on marketing to select verticals.
Vibrant Media holds offices in New York, San Francisco, London, Hamburg and Paris and provides contextual video and in-text advertising solutions in 10 different languages. The company delivers highly targeted ads when a user demonstrates interest by mousing over double-underlined words within the text of Web content.
Based on the increasing demand for Vibrant Mediaâ€™s in-text advertising products by large brand advertisers, the company accelerated its growth by appointing new managers to direct global expansion as well as target key verticals showing the greatest demand and opportunity. Vibrant Media has the ability to deliver more than 200 million video advertisements per month in ten languages across more than 1,500 publishers.
Paul Joachim joins Vibrant Media from Jefferies-Broadview where he was a Managing Director. Joachim spent over 10 years with the technology investment bank and lead the West Coast Digital Media and Services practice. Previously with IBM, he held senior positions in sales focused on scientific and technical computing. As the Senior Vice President of North American Sales, Joachim will be responsible for all sales and strategic partnerships in this region.
The company has hired Martin Forbes who, before joining Vibrant Media, was a Director at PricewaterhouseCoopers and brings a combination of financial acumen and operational experience to the company. As the SVP of Operations, Forbes will be responsible for increasing global revenues and profitability, managing international expansion efforts and ensuring smooth growth into new verticals.
Gabe Greenberg comes to Vibrant Media with 14 years of experience in the automotive industry, leading the sales and operations departments at Autobytel Direct and overseeing the enterprise sales, direct marketing and interactive advertising departments at Car.com. As the new Vice President of Strategic Relations currently overseeing Vibrant Mediaâ€™s automotive channel, Greenberg will expand operations and consult with top clients such as General Motors, Toyota and Volkswagen on how to fully leverage Vibrant Mediaâ€™s advertising products for their marketing efforts.
Cliff Paulson has joined as Director of Entertainment. Before joining Vibrant Media, Paulson served as a senior account executive with the Fox Broadcasting Company and as a National Sales Manager for CBS in Chicago. Paulson will work directly with movie studios and television networks such as Warner Brothers, New Line Cinema and TLC, serving as a strategic advisor for ongoing efforts to incorporate in-text branded advertising into marketing plans.
About Vibrant Media
Vibrant Media is the leader of in-text advertising and a premier provider of contextual video advertising, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize in-text advertising campaigns. Utilizing superior technology and international distribution, Vibrant Media reaches more than 70 million unique users per month, managing more than four billion words per month for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. The company was founded in 2000 and has offices in New York, London, Tokyo, San Francisco, Paris and Hamburg. The Companyâ€™s rapid profitable growth has been recognized by both the Inc 500 and Deloitte Fast 50 lists. For more information, visit http://www.vibrantmedia.com.