Responding to the need for more effective advertising within online communities, VideoEgg, Inc., a leading innovator in web-based video publishing solutions, has created its invitation-based advertising model called VIBE (Viewer Initiated Brand Experiences). VIBE is served via the company’s ad network, The Eggnetwork, which is comprised of more than 60 leading Web sites including five of the top 20 social networks. The new ad insertion option provides an integrated, respectful and engaging way for advertisers to target consumers within online communities while giving them control of what they view and when.
“Pre-roll ads simply aggravate users and are generally ignored,” said Troy Young, CMO of VideoEgg, Inc. “Users in our communities consume an average of six pieces of video per session. We give advertisers an opportunity to become a relevant part of that playlist on the users’ terms. We strongly believe that what works best for users, works best for advertisers.”
Through The Eggnetwork, marketers can reach their coveted audience by leveraging social networks’ profile data to target video ads in powerful new ways. The new invitation-based model integrates ads into the viewing experience and puts users’ interests first by inviting them to view advertising — from interactive video to “advergames,” product demos to mini- catalogs — when they choose to. These invitations are included in visible but unobtrusive ways, both during the play and at the end of each video.
“We are seeing extremely high click-through rates on invitations,” said Young. “A recent campaign for the season premiere of a FOX television show had click rates of more than seven percent demonstrating that VIBE offers the right way to advertise within the online video environment. The response from the advertising community has been overwhelmingly positive.”
The VideoEgg Publisher: We offer publishers an end-to-end video platform. Core to our offering is the VideoEgg Publisher, a small website plug-in that makes it easy for end-users to capture, edit, encode, and post digital video online. This â€œuniversal adapterâ€ captures directly from hundreds of devices and reads dozens of formats. The VideoEgg Publisher allows internet users to painlessly publish video in a format that anyone can watch without worrying about player compatibilities, encoding settings, or extra software. You can try it at Videoegg.com by setting up an acocunt. It only takes a few minutes.
Content Delivery Network: The VideoEgg Publisher uploads all movies directly to the VideoEgg Content Network powered by Akamai Technologies. By leveraging Akamaiâ€™s 20,000 servers in 1,100 networks in 69 countries, VideoEgg is able to provide the worldâ€™s most reliable and scalable upload solution. Movies are uploaded to a node in the network close to the userâ€™s own machine for fast upload, and the movie is instantly available for download throughout the network. This solution ensures high availability and performance by distributing connections and bandwidth across the entire server network. A custom security solution ensures that only authorized partners can upload to and download from the Content Network.
Universal player:The VideoEgg Player is a Flash object (98% of all internet users already have Flash downloaded on their machine) which is embedded directly into the partner site. The Player downloads the encoded movie from the VideoEgg Content Network and renders it within the web page with simple VCR-style controls.
For more information on The Eggnetwork and examples of VIBE advertisements, visit www.theeggnetwork.com.
VideoEgg is a video-enabling platform that allows Web publishers to painlessly integrate video into their site experience and generate advertising revenue. The VideoEgg network reaches millions of users through leading social networks and communities including AOL, Bebo, Dogster, hi5, and Tagged. The company’s Eggnetwork provides advertisers access to consumers in an environment where they develop and express their thoughts and share their passions. A content review process ensures advertisements run along side appropriate material. VideoEgg offers innovative ad insertion options and pinpoint targeting so that messages hit the mark without compromising the viewing experience. Based in San Francisco, VideoEgg is funded by August Capital, First Round Capital and Maveron. For more information, visit: http://www.videoegg.com.
VideoEgg’s ad network, The Eggnetwork, currently comprises 60 Web sites with reach into five of the top 20 social networks in the world. The ad network provides Web publishers with a means of monetizing user generated content on their sites while offering advertisers unique access to a coveted audience. Through the network’s VIBE (Viewer Initiated Brand Experiences) model, ads can be integrated into the viewing experience in targeted, interactive and unobtrusive ways.
VideoEgg was founded in 2005 by Yale classmates David Lerman, Matt Sanchez and Kevin Sladek. Based in San-Francisco, the company is funded by August Capital, First Round Capital and Maveron. For more information, visit www.videoegg.com or www.theeggnetwork.com.