YuMe, the first dedicated advertising network created and optimized for broadband video, has recently unveiled its full suite of interactive ad products that will revolutionize the way advertisers buy video advertising and improve the relevancy of the video advertising for every viewer-regardless of device or platform.
With the proliferation of online video, both professional and user- generated, consumers are dictating how and when they consume video content. Using these new ad placements, advertisers will for the first time be able to target, monitor and optimize online video advertising in real-time through organized channels of content, across any Internet enabled platform — broadband, mobile, IPTV, or download, or even peer-to-peer. What may work in an hour long drama may not be effective in a five minute consumer generated media clip. With YuMe, advertisers can now experiment and determine the ideal ad placement based on a campaign’s goals and its ideally matched content genre.
YuMe’s suite of new ad formats, in addition to the traditional pre, mid and post-roll ad units, include:
* Ad Takes — Real-time text and logo creative customizations that enable
advertisers to change product price points, discount offers and co-op
partners featured in the video ad in real-time based on geography,
daypart, demographics, content genre and/or device type
(PC, Mobile, TV).
* Interactive Overlays – An invitation to interact featured in the
bottom-third of an ad, making it more relevant and informative.
Interactive Overlays are a great way to engage an audience and get them
to learn more about a brand, product or service.
* Interactive Sponsored Watermarks – An invitation to interact that
appears on top of the video content at pre-defined points in time
without interrupting the viewing experience. This clickable watermark
can be as basic as a brand’s logo to a more advanced watermark or
overlay that combines text and graphics.
* Interactive Menus – An invitation to interact while the video content
plays that features a menu of interactive options for the viewer. An
interactive menu is a great vehicle for a publisher to deliver
additional video clips or show-related content, as well as a unique way
for an advertiser to incorporate its brand into a program.
* Viral Video Ad – Enables a viewer to create a custom video message
using video clips, text and audio of their choosing placed in front of
a piece of video content they share.
* Branded Player – Customized player skin that incorporates a sponsor’s
branding.
* Interactive text ads – Contextually targeted text ads that can be
served as a post-roll or mid-stream as an interactive overlay within
content.
To see interactive examples of these formats and others please visit: http://www.yumenetworks.com/Gallery/shell.html
YuMe organizes video content across a number of publisher partner sites, first sorting out “brand-safe” and then categorizing that content into ad- ready “channels” for efficient and targeted ad placements. Advertisers can buy across channel “audiences”, rather than having to run ads throughout an entire site (i.e. the traditional “run of site” ad buy). YuMe currently represents over 100 million video streams per month.
YuMe’s content channels organize the chaos in online video ad inventory, categorizing video into genres that include Entertainment (ranging from traditional movie formats to short-form animation clips), Music, Lifestyle, Sports, News, and Gaming.
With video ad sales expected to grow from an estimated $775 million this year to $3.1 billion in 2010, according to eMarketer’s July 2007 report, YuMe’s offerings answer a growing industry-wide demand for more clarity in targeting, flexibility in format, and overall efficiency in managing video ad campaigns.
About YuMe
YuMe is the first dedicated broadband video advertising network built exclusively for the new web video world, providing advertisers and publishers the unprecedented ability to identify, classify and track content to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms — web, downloads, mobile and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners and BV Capital. Recently, YuMe was awarded the title “Best in Show Judges’ Choice” at Under the Radar Entertainment & Media 2007 produced by Deal Maker Media.
For more information, visit www.yumenetworks.com.