YuMe, the first dedicated advertising network created and optimized for broadband video, has recently unveiled its full suite of interactive ad products that will revolutionize the way advertisers buy video advertising and improve the relevancy of the video advertising for every viewer-regardless of device or platform.
With the proliferation of online video, both professional and user- generated, consumers are dictating how and when they consume video content. Using these new ad placements, advertisers will for the first time be able to target, monitor and optimize online video advertising in real-time through organized channels of content, across any Internet enabled platform — broadband, mobile, IPTV, or download, or even peer-to-peer. What may work in an hour long drama may not be effective in a five minute consumer generated media clip. With YuMe, advertisers can now experiment and determine the ideal ad placement based on a campaign’s goals and its ideally matched content genre. [Read more…] about YuMe Unveils Suite of Ad Products That Usher in the Next Era of Online Video Advertising